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For content older than Feb 2013 please search our digital archives
Category:
2014 September
D2C Goes Digital
ERA’s annual conference emphasizes multichannel marketing with new educational content, the Moxie Awards, and more.
September 2014
Ian P. Murphy
Twitter Silences Its Naysayers as Users Surge
Koeppel Direct's Peter Koeppel explains why Twitter's second-quarter earnings could be welcome news for media buyers.
September 2014
Peter Koeppel
Grab ‘Em and Keep ‘Em
With all of the media clutter, a DRTV campaign’s success or failure depends on just two abilities: Getting the viewer’s attention, and keeping it once you have it.
September 2014
Ken.Kerry
Is Web Optimization the Key to Boosting Conversion Rates?
TargetClose’s Oded Noy talks about how more than half of all sales today come from the web, why marketers should look beyond optimizing their landing pages, and why this is a must-attend Masters Series session
September 2014
ERA
Info Nation: Money Goes Mobile
September 2014
ERA
All Smiles
September 2014
Ian P. Murphy
Consumer Appetite Drives Video on Demand
September 2014
Steven Feinberg
Summer’s End
September 2014
Eddie Wilders
The Life and Times of The Long-Form
Thirty years ago, the FCC deregulated television advertising, shepherding in conditions ripe for program-length direct response advertisements and helping launch the industry as we know it today.
September 2014
Ian P. Murphy
Fingers on the Pulse
A UPS survey reveals that online shoppers want more convenience and flexibility in every step along the purchase path.
September 2014
ERA
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