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For content older than Feb 2013 please search our digital archives
Category:
2014 July
The Shoe Fits
July 2014
Ian P. Murphy
Infomercial Monitoring Service (IMS) Retail Report
July 2014
IMS
Five-Minute Media
A new mid-form format is bringing the strengths of short-form and long-form to DRTV products that benefit from the extra time to educate.
July 2014
Gina Pomponi
Warm Weather, Cool Response
July 2014
Eddie Wilders
Domestic Affairs
ERA’s Government Affairs Fly-In offered industry insiders detailed perspectives on regulation, counterfeiting, and the future of direct response
July 2014
Ed Glynn
Banking on Change
Arranging multiple merchant accounts gets even trickier
July 2014
Curtis Kleinman
Pay It Forward
Operation Choke Point is putting pressure on banks and payment processors to head off fraud. But the initiative’s unintended consequences may make it difficult for all direct marketers to make money.
July 2014
Ian P. Murphy
Legal Considerations in Children’s Advertising
July 2014
Greg Sater
Infomercial Monitoring Service (IMS) Retail Report
July 2014
IMS
Let Me Make This Brief
July 2014
Rick Petry
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