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For content older than Feb 2013 please search our digital archives

Category: 2013 September

10 Ways to Empower Customer Service Agents

Nine out of 10 consumers say that a customer service agent’s perceived happiness has a direct impact on their customer experience. To ensure exceptional customer service, marketers must ensure agents’ contentment by empowering them to be brand ambassadors.

September 2013

Sanjay Popli
Clarification: Electronic Retailer wishes to issue the following clarification to its August 2013 cover story, Miami Heat.

September 2013

Editorial
Use Psychographics to Boost Campaign Value

The more you know about your target market, the better chance you have of getting your message out to the right viewers on the key networks. But demographics can only tell you so much about your ideal customers and their habits.

September 2013

Andrew Blickstein
The Blue Carpet Treatment

The Moxie Awards recognizes the best marketers and campaigns of the year.

September 2013

Editorial
On With The Show

The wait is over for D2C Show, now featuring more education, exhibits, and networking than ever before.

September 2013

Editorial

Top Traditional Short-Form Categories

For July 2013, the top spots* based on confidential media budgets and Jordan Whitney’s reviews of national cable and selected broadcast markets.

September 2013

Jordan Whitney
Top Infomercial Categories

For July 2013, the top infomercials of the month based on confidential media budgets and Jordan Whitney’s monitoring of national cable and select broadcast markets.

September 2013

Jordan Whitney
Short-Form Retail Products Sold on TV

RETAIL SPOT RANKING BY FREQUENCY FOR July 2013. Based solely on frequency of programs aired on national cable networks monitored.

September 2013

IMS
Long-Form Retail Products Sold on TV

RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR July 2013. Based solely on media spending for programs aired on national cable networks monitored, media index and Web activity.

September 2013

IMS
Facebook’s Mobile Advertising Revved Up & Growing Rapidly

September 2013

Peter Koeppel

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