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For content older than Feb 2013 please search our digital archives
Category:
2013 October
a2b Fulfillment
January 2014
ERA
Make Your Creative Fearless
High-energy, entertaining creative can hold an audience’s attention for longer periods of time, and help many DR products do more than just cover the cost of airtime in a cluttered media market.
October 2013
Eric L. Stilson
Beyond the ABCs of CNP
Adhering to payment processing ABCs is the backbone of a card-not-present payments program, but dealing with declined authorizations, enhancing data security, and finding customer data in payments can take your program to the top of its class.
October 2013
Bala Janakiraman
SRO - Where the E-Tail Rubber Meets the Road
BevyUp’s Mauricio Cuevas discusses Social Revenue Optimization (SRO) and the four categories that make up SRO analytics.
October 2013
Mauricio Cuevas
Total-Apps
October 2013
ERA
Top Traditional Short-Form Categories
For July 2013, the top infomercials of the month based on confidential media budgets and Jordan Whitney’s monitoring of national cable and select broadcast markets.
October 2013
Jordan Whitney
Top Infomercial Categories
For August 2013, the top spots* based on confidential media budgets and Jordan Whitney’s reviews of national cable and selected broadcast markets.
October 2013
Jordan Whitney
Short-Form Retail Products Sold on TV
RETAIL SPOT RANKING BY FREQUENCY FOR August 2013. Based solely on frequency of programs aired on national cable networks monitored.
October 2013
IMS
Long-Form Retail Products Sold on TV
RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR August 2013. Based solely on media spending for programs aired on national cable networks monitored, media index and Web activity.
October 2013
IMS
Tunnel Vision
October 2013
Ian P. Murphy
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