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For content older than Feb 2013 please search our digital archives
Category:
Features
Meet the Board
Members of ERA’s 2017-2018 board of directors talk about recent changes at ERA and challenges in the coming year.
December 2017
Ian P. Murphy
D2C Delivers
The 2017 show offered top-level thought leadership, networking, and camaraderie in spite of Las Vegas’ heightened security.
December 2017
Ian P. Murphy
Giving ’Em the Business
Anecdotes from the wild world of direct response
December 2017
Michele Wojciechowski
The Un-Convention
The 2017 D2C Convention returns to Las Vegas with an invigorated format and all the networking and best-practice education members have come to expect.
September 2017
Ian P. Murphy
Upwardly Mobile
Smartphones are revolutionizing the way consumers shop for products, and marketers must deliver sites and content that make the channel effortless to use.
September 2017
Ian P. Murphy
25 Years of Tristar
One of the most successful companies in direct response history celebrates its anniversary with big brands, record revenue, and plans for new growth.
July 2017
Ian P. Murphy
Direct to Digital
Members of ERA’s Digital Council share some of their guiding principles for the digital direct response landscape.
July 2017
Ian P. Murphy
Fighting the Fakes
The constant threat of counterfeits is real to international marketers. But there are ways companies can protect against the theft of their intellectual property—and push back when it does occur.
May 2017
Ian P. Murphy
Get Smart
The internet of things took center stage at this year’s International Home + Housewares Show, as consumers and their homes become more connected.
May 2017
Rick Petry
Conference on the Canals
ERA Europe’s 2017 Electronic HomeShopping Conference brings multichannel marketing expertise to Venice.
May 2017
Ian P. Murphy
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