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For content older than Feb 2013 please search our digital archives
Category:
DR Star Index
Small Stakes: Reducing Risk in Spokesperson Relationships
March 2016
Robert Yallen
and
Hunington Sachs
The Dangers of the Homegrown Spokesperson
January 2016
Robert Yallen
and
Hunington Sachs
Under the Influence: Celebrities in the Sales Process
“Parents are the ultimate role models for children. Every word, movement, and action has an effect. No other person or outside force has a greater influence on a child than the parent.” –Bob Keeshan (Captain Kangaroo, 1955–1984)
September 2015
Robert Yallen
and
Hunington Sachs
Today’s Top DR Brand Ambassadors
"If everyone is thinking alike, then someone isn't thinking."-General George S. Patton
July 2015
Robert Yallen
and
Hunington Sachs
Mainstreaming Hispanic Celebrities
May 2015
Robert Yallen
and
Hunington Sachs
Scandal vs. Stability
March 2015
Robert Yallen
and
Hunington Sachs
The Value of Experience
“A man who carries a cat by the tail learns something he can learn in no other way.”—Mark Twain
January 2015
Robert Yallen
and
Hunington Sachs
Version 2.0: Now Including Psychographics
December 2014
Robert Yallen
and
Hunington Sachs
Financial Products: Different Strokes for Different Folks
November 2014
Robert Yallen
and
Rob Levy
Judging a Book by Its Cover
October 2014
Robert Yallen
and
Rob Levy
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