TORONTO The former president of international sales for Canadian DR marketer Thane Direct, Daniela Todorovic, has formed Bespoke Marketing, a new firm focused on live shopping. In addition to distributing licensed products, Bespoke will continue to work closely with Thane, acting as the exclusive representative of Thane products to live-shopping platforms worldwide.

After joining Thane in 1998, Todorovic was active in building Thane’s international presence and the development of global hits such as Slim ’n Lift functional fashion wear, FlavorStone cookware, and H2O steam cleaners. After working with QVC, HSN, HSE24, TVSN, and other live-shopping channels, she sees the creation of Bespoke as a natural progression.

“Our industry is changing, and we must grow, learn, and adapt to new technologies, consumer behaviors and sales platforms,” Todorovic says. “Having listened closely to our audience and my industry colleagues, I strongly believe in the growth of live shopping, and am eager to share products I am genuinely passionate about with millions of consumers. I have enjoyed being part of Thane’s growth and am excited to be able to continue working with colleagues and friends there.”

“I strongly believe in the growth of live shopping, and am eager to share products I am genuinely passionate about with millions of consumers.”—Daniela Torodovic, CEO, Bespoke Marketing

“I have worked with Daniela for 22 years and witnessed first-hand her passion, wit, intelligence, drive, and hard work,” says Amir Tukulj, CEO of Thane Direct. “We are excited for her to take this next step, are wishing her the best of luck in the new venture, and look forward to continuing to work with Daniela and her team at Bespoke.”