BURLINGTON, Wis. Cannella Response Television announced it has named Peggy Gobel and Michael Hennen as senior vice presidents. Both work from the company’s headquarters in Burlington, Wis.

Gobel started with the company as a media assistant 15 years ago under founder Frank Cannella and his partner, Rob Medved, and rose to the position of vice president of cable media. “This promotion is a reflection of Peggy’s leadership in our company and stature within the industry,” Medved says. “Peggy serves as a mentor for our staff, and has worked tirelessly to establish herself as a trusted partner with her clients and media partners.”

Hennen joined Cannella in 2012 as CFO, bringing more than 25 years of accounting and finance experience, adding oversight of IT and network operations to his duties with Cannella. “Mike has become a valued member of our executive team in the last few years. His financial M&A background and ERP experience are great assets to have as we grow the business,” says Tony Besasie, Cannella president.