LOS ANGELES Advertising industry veteran Harpreet Ahuja has joined Quigley-Simpson as its new executive vice president of media. Ahuja will oversee all media planning and buying for the brand response agency, which has offices in Los Angeles and New York, and annual billings of $500 million.

“Because Quigley-Simpon’s brand response advertising relies on precise media planning and buying to drive ROI, we needed an executive with extensive experience who could seamlessly work across advertising platforms and the digital spectrum,” says Angela Zepeda, Quigley-Simpson’s CEO. “Harpreet Ahuja has some of the strongest credentials in the business, and we’re extremely excited to have him join our management team.”

Ahuja has managed integrated global communications for dozens of leading brands including Microsoft, Procter & Gamble, Kraft Foods, Abbott Laboratories, and Cathay Pacific. He has built a reputation in the industry as a new media guru with expertise in the evolving digital and social spaces. Ahuja has held leadership positions with Mindshare, Universal McCann, and a number of other prominent agencies, and holds a master’s degree in marketing communications from Emerson College in Boston.

“This is an opportune time to be joining Quigley-Simpson, whose star just continues to rise,” Ahuja says. “I’m thrilled to be part of such a creative environment, and have the opportunity to work with some of the most talented professionals in the industry.”