MIAMI Omni Direct has added two new members to its management team to meet an expanding market demand for Hispanic media and marketing services. The company named Michele Fumerton to the position of senior lead, Media Services, and Paul McIntosh as lead, Client Operations.

Fumerton will lead campaign media strategies and planning, and spearhead integrated media plans. She joins Omni Direct with more than 20 years of brand and direct response experience in both the Hispanic and general markets with clients such as Hair Club for Men and MetRx. McIntosh is responsible for leading the implementation of backend efficiencies and maximizing ROI. He has extensive experience in U.S. Hispanic call center services and direct response implementation models.

“We continue to experience strong growth and are committed to delivering the same level of expertise, attention, and results that our customers expect from us,” says Denira Borrero, Omni Direct COO. “With over 40 years of combined experience in Hispanic marketing, media, and direct response, we are delighted to have both Michele and Paul help us drive unprecedented success across all of our clients’ campaigns.”