InventHelp-INPEX’s New Product Showcase graced the floor of the D2C Convention again in September, pitting inventor hopefuls against one another for a chance at a cash prize and maybe—just maybe—a DR megahit. Showing off wares such as stay-dry storage jars, adjustable pillows, and cellphone accessories, 30 inventors pitched their products, and five moved on to the finals. But only one could be the winner, and this year’s was a fitness program that uses weights and classic dance steps to firm and tone.

Ballroom Dance Fitness, or BDF, features 30-minute workouts consisting of four songs in different dance styles—a cha-cha, salsa, waltz, and rhumba might be included in a workout, for example—and 100 to 240 reps of strength training per song. A follow-the-leader program, BDF teaches users to dance while they get fit.

“What do you do when you get a new physique?” asks Sean Forhan, the certified fitness and dance instructor who began developing the program in 2008. “You go out to a club or social event. And what’s the best place to be noticed? Out on the dance floor. You can use the same moves you did to get in shape. From working out to going out, no other exercise program gives you the tools to go out and be social.”

With short- and long-form ads ready, Forhan plans to use the Showcase win to help bring BDF to television early next year, just in time for the post-holiday resolution surge. “We need to get it out there to find possible strategic partners and investors,” he says, and reports making “good connections” with payment processors and call centers at D2C.

If BDF takes off, Forhan envisions licensing group classes based on the system throughout America. And if BDF becomes cultural-phenomenon huge, it might become verbal shorthand for asking people to dance, he says. Regardless, the system offers wallflowers a way to get in shape and have fun, too. “Women love to dance, and guys don’t,” Forhan says. “I’m a guy who didn’t know how to dance, so I’m the perfect testimonial.”