TORONTO  Thane Direct has named Elizabeth Ridout to the newly created position of Chief Digital Marketing Officer. Reporting to Thane Direct CEO Amir Tukulj, Ridout will be responsible for development and implementation of the company’s e-commerce and global digital marketing strategy and operations.

Ridout joins Thane Direct from Toronto-based Kobo, Inc., where she served as vice president of marketing and communications. Previously, she served with Bell Canada as associate director of acquisition marketing (TV and Internet), and with Signature Vacations, where she held the position of director, national marketing and e-business. Ridout began her career with Grand & Toy as director of e-commerce marketing and development.

“Elizabeth Ridout is a gifted e-commerce and digital executive with proven skills and an impressive track record within this burgeoning area of direct marketing,” Tukulj says. “We look forward to benefiting from Elizabeth’s extensive experience and expertise as Thane continues its digital expansion.”

“I am delighted to join this extraordinary company and be part of a team that seeks to solidify its leadership role in all channels of direct consumer digital marketing,” Ridout says.