BURLINGTON, Wis.  Cannella Response Television announced that Steven Schachter has joined the company as vice president of business development—media distribution. In the newly created position, Schachter will work with national and regional carriers and broadcast stations to develop new-media placement opportunities for long-form advertisers and live shopping marketers. He will be based in Los Angeles.

“Steve has served with great success in several media business development positions, building a strong network of contacts throughout the industry along the way,” says Tony Besasie, president of Cannella Response Television. “We are fortunate to have found Steve. He has a wealth of experience and a great reputation in the industry. We look forward to having Steve on our leadership team.”

Schachter is a 10-year veteran of DRTV and previously worked at Motorola Broadband Communications, TVN Entertainment Corp., and Valley magazine in California. He holds a bachelor’s degree in radio-television broadcasting and media management from California State University, Northridge and resides in Chatsworth, Calif.